Sunday, March 10, 2019

My Experience at Oath Pizza

The company that I visited in Boston was Oath Pizza in the Fenway area, which opened in November 2017. I went with my friend one night for dinner since we had both heard good things from friends who had been there before. We had heard that the pizza had a good crust to it, but not much else. I wondered how it was different from Blaze Pizza, which is only a couple blocks down from Oath and uses the same assembly line process.



Oath Pizza brands itself as a “healthier pizza option” and is dedicated to using ingredients that are locally sourced, natural, seasonally inspired and free of chemicals, according to Tianna Tarquinio, marketing manager at Oath Pizza.







On their windows, they have a photo of a girl eating a piece of pizza with a large caption saying “Crave the Crust.” Upon further research, the company uses premade crusts, which are made at their origin bakery in New Hampshire and then delivered to each location every morning. The crust was definitely something that made the pizza stand out compared to Blaze and the other pizza places nearby. The flavor of the pizza overall was different - the crust is seared in avocado oil before the toppings are added.



On the menu they have seasonal specials, “highly decorated pizzas”, the classics, “make a selfie” (which is a build your own pizza), seasonal salads, breakfast, and desserts. They also offer gluten free and vegan options. My friend who I went with ordered a gluten free crust and he said it was one of the best gluten free crusts he had tried. The fountain drink machine they use is by Stubborn Soda, which is owned by PepsiCo, also fits with their brand of being a healthier pizza option because the soda is less calories than regular colas and is sweetened using Fair Trade certified cane sugar and stevia.




Apart from the food that they serve, my friend and I noticed how clean the restaurant was. The floors are made of a very clean marble and the counter had a cool wooden, bamboo design. The bathroom as well was very clean and matched the aesthetic of the restaurant with tiled floors. The wallpaper and decor in the restaurant was a bright yellow color which made the restaurant feel very warm and inviting.






If you order your food to-go, you get your pizza in a to-go box, but my friend and I ordered it to eat there, and we were given a block with a number on it. We only had to wait maybe ten minutes before our pizza was brought out to us by an employee.



In an article written about the grand opening of Oath Pizza in Fenway, the CEO of Oath Patrik Hellstrand states that the target market for the restaurant is college students, which is why the store opened in close proximity to many universities.

“We love being in environments where we have a lot of students because we’ve also found that a lot of students care about their food. They care about sourcing; they care about what they put into their bodies,” Hellstrand said. “We’re trying to create an environment where it’s not just fuel, but rather that you can share with your friends, your family, and just have a great experience and feel good about what you’re putting in your body.”




My experience at Oath Pizza was very comfortable and enjoyable and I am interested in going back and trying more of what they have to offer.