Course Wrap Up

For my last ever blog, I want to keep it short and sweet.

As I mentioned in my first blog, this entrepreneurship class was not my first choice when registering for classes this spring. As an Arts Administration and Music History double major, I wanted to take a class about grant writing, but it ended up not being offered this semester. Thus, I registered for MGMT 137: Entrepreneurship and Innovation, and learned a lot about what it is like to be a leader and an entrepreneur.

Entrepreneurs work tirelessly. It is pretty much a 24/7 job and I truly don’t think that that sort of lifestyle is something I would ever take part in. I view myself as a creative person (I am a musician and a self-taught makeup artist), but not in the way that I think I can come up with a product or service that has never been done before.

I enjoyed our reading this semester, particularly the book “Start Something That Matters,” because it very clearly explained that starting a business is not as intimidating as it may seem. Having an entrepreneurial mindset - the ability to quickly sense, take action, and get organized under certain conditions - is important in any field. Especially in the music nonprofit world which I am currently working in right now, things are always changing and the level of uncertainty is a lot higher than in most for-profit businesses.

I also appreciated our guest speaker Bianca Harris who came to speak to our class in March. She helped solidify that it’s okay to jump around from job to job and that it’s important to always be professional. I thought she was really cool and especially liked that she had us each shake her hand and make eye contact, as that’s something that a lot of people are uncomfortable with. I will remember her calling me “quirky.”

While I have a feeling I am never going to become an entrepreneur, this course still provided me with beneficial knowledge about how to be a leader. I know I will use the knowledge and concepts from this class in my future endeavors as an artistic administrator.

New York University Entrepreneurs Festival 2019

For my going out activity, I attended the New York University Entrepreneurs Festival 2019, their 8th annual festival. As I was home for spring break in New Jersey, it was easy for me to go into NYC on Friday, March 8th to attend this event. I am relatively familiar with NYC so it was more convenient for me to go to an event closer to home when I didn’t have to worry about scheduling it around my schedule while at school in Boston. New York City is one of the top entrepreneurial cities in the world, next to Boston, so this event fit perfectly with the assignment.

The NYU Entrepreneurs Festival is held in the NYU Stern School of Business, which is on 44 West 4th Street right past Washington Square Park. I had to take the subway from Penn Station but it did not take me long to find where to go. There was a check in desk where volunteers checked your ticket (the tickets were $25 for non-NYU students), and I received a cool little tote bag with the festival name and logo as well as a pamphlet of the event schedule and the keynotes speakers that were going to be in attendance. The Festival took place over two days, March 8th and 9th, and over the course of the two days there were four keynote speakers scheduled at different times. The keynote speaker that I heard was Jeff Furman, Co-Founder and President of the Ben & Jerry’s Foundation, Inc. and Corporate Board Member Emeritus of Ben & Jerry’s.

I should mention that I attended this event by myself. Normally, I don’t like going to events on my own, as I feel uncomfortable and don’t quite know what to do. I stayed for the duration of Furman’s panel, where a moderator led the discussion with Furman and at the end there was an open floor for audience members to ask questions as well. My favorite question that was asked was “Why ice cream?” to which Furman quickly replied, “Why not ice cream?”

All the keynote speakers were alumni of NYU; Furman graduated the Stern School of Business in ‘65 and the Law School in ‘68, making him quite the accomplished individual. Before Furman spoke, the head of the NYU Entrepreneurial Institute gave an introduction about the festival and the opportunities available for aspiring NYU entrepreneurs interested in beginning a start-up. The event had a pitching competition, where interested students could try their hand at relaying their ideas for a startup to potential investors. The festival had many sponsors as well, many of which had tables set up outside the auditorium for aspiring entrepreneurs to make connections.  

These are the sponsors of the NYU Enrepreneurs Festival 2019.

One thing I appreciated that Furman said was that he “never chose a career path,” he “chose a way of life.” Oftentimes, new graduates are pressured to find the best job right out of college and to know exactly what you want to do. Furman graduated with a business and a law degree, and after college he worked as a taxi driver. Several other positions he mentioned were at a temp agency, a law firm, and a bus driver in the Adirondacks.

As a social entrepreneur, Furman founded the Ben & Jerry’s Foundation, along with Ben and Jerry, in 1985 with a mission of “engaging Ben & Jerry’s employees in philanthropy and social change work, giving back to our Vermont communities, and supporting grassroots activism and community organizing for social and environmental justice around the country.” The organization awards $2.5 million of grants annually to eligible organizations within Vermont and across the country that are also interested “in furthering social justice, protecting the environment and supporting sustainable food systems.”

It was interesting to learn about a new nonprofit that is dedicated to social justice sustaining our environment and is supporting other organizations that are aiming to do the same. There is a lot of change to be made in our world and it is inspiring to see organizations taking the step to enact that change and make our environment a safe place to live in.

Furman mentioned that it is important to be well-rounded and to experience success but also experience failure. Your path in life is not always dependent on your college experience, and it is important to find something that you find meaningful to dedicate your career to. This was probably the biggest take away I got from attending this event. Since I am not interested in beginning my own startup, I didn’t find the resources at the event particularly useful, but they would have been for aspiring entrepreneurs. The highlight of the event for me was the free Ben & Jerry’s ice cream that was handed out after Furman’s panel.

While the event lasted two days, I only stayed for around three hours and then afterwards ate some artisan New York pizza (2 slices and a can of soda for only $3!) and enjoyed the nice day in the city. It was an interesting event I wouldn’t have otherwise attended it if weren’t for this assignment, and I received more knowledge about entrepreneurship as well as some free Ben & Jerry’s.

My Experience at Oath Pizza

The company that I visited in Boston was Oath Pizza in the Fenway area, which opened in November 2017. I went with my friend one night for dinner since we had both heard good things from friends who had been there before. We had heard that the pizza had a good crust to it, but not much else. I wondered how it was different from Blaze Pizza, which is only a couple blocks down from Oath and uses the same assembly line process.

Oath Pizza brands itself as a “healthier pizza option” and is dedicated to using ingredients that are locally sourced, natural, seasonally inspired and free of chemicals, according to Tianna Tarquinio, marketing manager at Oath Pizza.

On their windows, they have a photo of a girl eating a piece of pizza with a large caption saying “Crave the Crust.” Upon further research, the company uses premade crusts, which are made at their origin bakery in New Hampshire and then delivered to each location every morning. The crust was definitely something that made the pizza stand out compared to Blaze and the other pizza places nearby. The flavor of the pizza overall was different - the crust is seared in avocado oil before the toppings are added.

On the menu they have seasonal specials, “highly decorated pizzas”, the classics, “make a selfie” (which is a build your own pizza), seasonal salads, breakfast, and desserts. They also offer gluten free and vegan options. My friend who I went with ordered a gluten free crust and he said it was one of the best gluten free crusts he had tried. The fountain drink machine they use is by Stubborn Soda, which is owned by PepsiCo, also fits with their brand of being a healthier pizza option because the soda is less calories than regular colas and is sweetened using Fair Trade certified cane sugar and stevia.

Apart from the food that they serve, my friend and I noticed how clean the restaurant was. The floors are made of a very clean marble and the counter had a cool wooden, bamboo design. The bathroom as well was very clean and matched the aesthetic of the restaurant with tiled floors. The wallpaper and decor in the restaurant was a bright yellow color which made the restaurant feel very warm and inviting.

If you order your food to-go, you get your pizza in a to-go box, but my friend and I ordered it to eat there, and we were given a block with a number on it. We only had to wait maybe ten minutes before our pizza was brought out to us by an employee.

In an article written about the grand opening of Oath Pizza in Fenway, the CEO of Oath Patrik Hellstrand states that the target market for the restaurant is college students, which is why the store opened in close proximity to many universities.

“We love being in environments where we have a lot of students because we’ve also found that a lot of students care about their food. They care about sourcing; they care about what they put into their bodies,” Hellstrand said. “We’re trying to create an environment where it’s not just fuel, but rather that you can share with your friends, your family, and just have a great experience and feel good about what you’re putting in your body.”

My experience at Oath Pizza was very comfortable and enjoyable and I am interested in going back and trying more of what they have to offer.

“Start Something That Matters”

“Start Something that Matters” by Blake Mycoskie is a book that is more than just Mycoskie’s story of creating the popular shoe brand TOMS. It is a guide with useful information for aspiring entrepreneurs that shows readers that starting a business is not as intimidating as it may seem.

Each chapter outlined an overarching part of starting your own business, like finding a story that is specific to your company, being resourceful when you have few resources, and building trust, to name a few. Mycoskie relates his experience of creating TOMS to each chapter, as well as providing examples of other businesses that are enacting similar ideals. Overall, Mycoskie created this book to show readers that anyone can start their own business and you don’t need to have a lot of money in order to do so.

The business model for TOMS is One-for-One, meaning that for every pair of shoes sold, another one gets donated to a child in need. I don’t think that this type of entrepreneurship is very different from “general entrepreneurship.” I think that starting your own business, whatever it may be, can benefit someone and your product or service can positively affect their lives, whether your company has a social mission or not. Most people don’t purchase a product or service if they don’t believe in it. The TOMS model is also an example of a social purpose venture, as they are a for-profit company with a mission to resolve a social problem.

I think this visual does a good job at showing what goes into becoming a successful social entrepreneur. I’m sure that Blake Mycoskie would agree as well.

Mycoskie stressed throughout the book that anyone can start something that matters, and the most important part is the first step in enacting your idea. I’m not sure what my future holds and whether or not I will take the steps to become an entrepreneur, but I hope that what I end up doing in my career helps others in some way. As I mentioned in my last blog post, there are plenty of opportunities in the music nonprofit world for me to make a difference, particularly in community outreach and bringing classical music into the lives of the younger generations. I want to be part of something that matters and something that is making a difference, whether it’s something I create or not.

I think having an entrepreneurial mindset, the ability to quickly sense, take action, and get organized under certain conditions, is important to have in any field. Whether you are starting or taking part in “something that matters,” it is important to have the right intentions, as businesses whose only mission is to increase their profits are not successful long-term. Overall, I think “Start Something That Matters” is a useful guide that gives aspiring entrepreneurs a boost of confidence before diving into their first business idea.

My Future Goals as an Arts Administrator

As someone who sees themselves in the music nonprofit world in the next 1-10 years (hopefully!), there are plenty of opportunities to integrate new and innovative ideas into my work. Many people on the street might say that classical music is a dying art form, but myself and many other future arts administrators are trying to change that.

The music nonprofit world is very large and there are many different parts of it I can go into, but my goal is to one day work for an orchestra. As many of the audiences of classical music performances are overwhelmingly older white people, many arts administrators are trying to come up with new and creative ways of bringing in a younger crowd to their concerts. How can we make classical music more interesting and accessible to millenials and the younger generations? Does it begin with changing the programming to be more appealing for a younger crowd? Or does it start with community outreach from a young age? There are so many more questions like these that arts administrators are trying to answer.

My internship from last summer was with the American Symphony Orchestra and the adjoining master’s program orchestra called The Orchestra Now, otherwise known as TON (pronounced like tone). TON is a very innovative organization and is described on their website as “a unique pre-professional orchestra and master’s degree program designed to prepare musicians for the challenges facing the modern symphony orchestra.” Their programs are engaging for diverse audiences and the musicians give introductions about the music on-stage and interact with patrons during intermissions. TON is the only pre-professional orchestra with an accompanying master’s program in the world. I think organizations like this one show a glimpse of what orchestras will be like in the future.

(The Orchestra Now with conductor Leon Botstein)

A long-term professional goal of mine is to create or work for an organization like TON, as I don’t think symphony orchestras will continue to spark the interest of the rising generations (much to my dismay, I will always love the Boston Symphony Orchestra). I think a large problem starts with kids not learning to play an instrument from a young age. I saw a fact online, it may or may not be entirely true, but it said “20% of kids learn to play music, 70% of adults wish they had.”

Even if this fact isn’t 100% accurate, I think there is some truth to it. Learning how to play an instrument teaches you much more than just the instrument; it teaches you discipline and changes how you think about things. From personal experience of playing the violin from age 6 up until now as a senior in college, I feel like having the violin in my life for so long has taught me a lot about myself and how I learn and understand things. I think creating a program that teaches children instruments at a young age is one of the first of many steps of introducing classical music into the lives of the younger generations.

I wish I could think of more personal or professional goals for myself but like many other college students about to graduate, my future is unclear at this point. As a musician, I have also considered the idea of teaching violin to children. I had the same violin teacher from when I started at six years old until I graduated high school and he gave me a love for music from a very young age, and I would love to be able to do the same for others. Even learning to appreciate classical music from a young age can make the world of a difference in the future of music organizations. I hope that one day I will be able to start something, I don’t know what yet, that will improve the lives of the younger generations.

The Story Behind “Five Guys”

Jerry Murrell is the founder and CEO of the popular burger restaurant Five Guys which has grown into a billion dollar business, and it all started with Murrell knowing how to grill a burger and fry potatoes.

Jerry Murrell (far right) and his five sons

Murrell is from a small mining town in Michigan and worked as a financial planner for the start of his professional career. He tried a couple side-hustles, small business ideas that he did on the side of his real job, but none of them worked out. In the mid-80s, 1986 to be exact, Murrell and his five sons opened up their first burger joint in Arlington, Virginia. Murrell was inspired by a burger joint in his hometown owned by a man who went by “Push ‘em up” Tony, whose restaurant always had lines out the door.

Murrell thought that he could do the same, but didn’t want to invest a lot of money upfront on the off chance that the business didn’t work out. The family put in $35,000, including money from his sons’ college funds, to start the business, not knowing what would come of it. Much to Murrell’s surprise, the restaurant attracted lines of customers and soon enough, he would be able to quit his regular job to focus on the burger business. Although the business model was different from other fast food restaurants, the wait for food was longer and the food was more expensive, the quality of the food and the ingredients outweighed the downsides.

As the business grew Murrell opened more stores with the support of investors, and in the late 90s, Murrell’s sons convinced him to franchise the business, which allowed more stores to open up around the country. Murrell also opened joint ventures in other countries, including the UK, France, Germany, Spain, Portugal, and countries in the Middle East.

(This maps shows all the Five Guys locations in the US as of 2018)

Murrell says he doesn’t know how he became so successful, and thinks that he and his family just got lucky. What Murrell does know is that as long as you know how to grill a burger and fry potatoes, you’ll be good. As of 2017, Five Guys is at upwards of $2 billion in revenue, and is continuing to grow.

You can listen to the NPR podcast here.

Viral Nonprofit Campaign “No Makeup Selfie for Cancer Research”

In the 21st century, there have been countless organizations and foundations that have been created to bring awareness to a social cause. Through social media, these organizations have had the opportunity to grow into something bigger than they could have ever imagined. The “No Makeup Selfie” movement is one such example of this.

It all began when American author Laura Lippman tweeted a picture of herself with no makeup on in support of actress Kim Novak who attended the Oscars without makeup. Novak was criticized for not wearing makeup, something that is completely superficial but is unfortunately something that many women face. Several weeks later the movement kicked off when 18-year-old Fiona Cunningham of the UK tweeted her #nomakeupselfie and connected it to the charity Cancer Research UK.

Cunningham never expected the cause to blow up the way it did. In 24 hours, 1 million British pounds were donated to the cause and several days later, they had raised 2 million British pounds in donations. Cunningham created the Facebook page called “No Makeup Selfie for Cancer Awareness” which received over a quarter of a million likes with women posting their no makeup selfies.

Cunningham said of the movement: “The no-makeup selfie craze really captured my imagination and I was amazed at the response from people around the world and just thought how great it would be if it could be done for charity. After seeing nothing similar on Facebook or Twitter, I thought there was something in it that it could raise awareness of cancer.”

The reason why this campaign was so successful is because it wasn’t created by a marketing executive from Cancer Research UK; it was a sort of grassroots organization created by the community.  Buzzfeed UK editor Luke Lewis put it best, “It was a rare example of pure, not manufactured, virality.”

For more information about the cause, visit the Cancer Research UK website here.

My Introduction and Entrepreneurship to Me

This is the first blog I’ve ever written, so hopefully I’m doing this right. My name is Charlotte Esteves and I’m currently a senior at Simmons University pursuing a dual degree in Arts Administration (on the music management track) and Music History. I am a classically trained violinist and hope to one day work as an arts administrator for an orchestra based in or around the Boston area. To be completely honest, this entrepreneurship class was not my first choice in the classes I was able to take for this semester, but I am going to make the best of it.

I have never seen myself as a leader, which is what I think of when I think of entrepreneurs, although when it comes to my hobbies and interests I am very passionate. One of my hobbies is doing my makeup on myself and my friends when we go out. The process of it is very calming for me and the art of makeup excites me. My dream job is to be a makeup artist, that is if what I’m pursuing in college doesn’t work out in the long run. Doing makeup for models to go on runways, for brides about to get married, or even for regular people wanting to get their makeup done, I think being a makeup artist is something that I would never get tired of.

I see many social media influencers becoming owners of their own makeup companies and releasing products for consumers based on what they think they would like. These are the first people I think of when I think of entrepreneurs, because many of them started by simply making YouTube videos of themselves doing their makeup and they have grown into the CEOs of their own makeup companies. The idea of being able to come up with my own unique makeup products, working in the labs with chemists to perfect the formulas, doing the makeup for the ad campaigns, etc. is exciting, though for me it seems like it may just remain a dream of mine.

I never saw myself taking an entrepreneurship class in college because I just figured that it is not something that I would ever become. Honestly, when I thought of entrepreneurship classes before, I thought of a class full of men who are business majors at Northeastern and already have planned what they want to do for their startups after graduation. Entrepreneurs to me are a certain type of person who create something new and innovative, someone who is constantly thinking of the next best thing and wants to make a difference.

Even if I don’t become an entrepreneur, I hope that this class will open my eyes to a different way of thinking. As someone who sees themselves in the music nonprofit world in ten years, I think creativity is crucial. Coming up with innovative ways to bring music to the public is what will be the future for the arts in America.